Coverage
Apptera in the press
- Mobile Marketer, Nov 20, 2008
- Mobile ad network Apptera gets $10.5M in funding
Interview with Randy Haldeman, chief marketing officer of Apptera, talking about how this new investment plays into the company’s growth plans.
- Tech Crunch, Nov 19, 2008
- Apptera Raises $10.5 Million More to Get Ads to Your Phone
The company estimates that its ads reach over 100 million users a year, with huge growth rates as more companies expand to take advantage of mobile platforms.
- cnet news, Nov 19, 2008
- Apptera Secures $10.5 Million for Mobile-Ad Tech
According to the company, the new investment will be used to expand its mobile-advertising network and improve its MobileAd Xchange program, which allows advertisers to reach mobile-phone users.
- Venture Beat, Nov 19, 2008
- Apptera Gets More Funding and a Former Yahoo VP on Its Board
The company has also added former Yahoo senior executive Daviw investment will be used to expand its mobile-advertising network and improve its MobileAd Xchange program, which allows advertisers to reach mobile-phone users.
- mocoNews, Nov 19, 2008
- Apptera Raises $10.5 Million to Expand Advertising Platform
Investors in the round include: Lightspeed Venture Partners, Alloy Ventures, and Walden International. The money will go towards investing in the company’s audio and visual mobile advertising network.
- ADOTAS, Nov 19, 2008
- Apptera Rakes in $10.5M, Appoints Former Yahoo Exec to Board
Mobile ad gurus Apptera have closed a $10.5 million round of financing. Lightspeed Venture Partners, Alloy Ventures and Walden International led the round. Apptera also announced that David Karnstedt, previously a senior executive at Yahoo, joined its boa
- GoMo News, Nov 19, 2008
- Voice advertising experts Apptera secure over 10 million dollars… and a former Yahoo! executive
Hot on the heels of news that Ifbyphone has gotten over 4 million dollars of funding, we get heed of another voice app company doing even better. Apptera, creator of the MobileAd XChange, has received 10.5 million dollars in funding from VCs.
- iMedia Connection, Nov 10, 2008
- The Next Mobile Marketing Wave is Hiding in Plain Sight
The numbers are starting to add up. More than 250 million mobile phones are deployed in the United States. Mobile usage is growing at healthy rates. SMS usage is growing as well.
- FOODSERVICE.COM, Oct 30, 2008
- Dinner and a Movie, Courtesy of Your Mobile Phone
Two major issues are making marketers' knees knock today: One, their budgets are under pressure, and two, the dollars they are spending on advertising aren't as effective as they need to be.
- iMedia Connection, Sep 18, 2008
- How trend-spreaders trump trendsetters
Apptera's CMO explains how to capitalize on mobile's WOM power, without relying on the fickle whims of the cool crowd.
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