Coverage
Apptera in the press
- WIRED Epicenter Blog, Sep 08, 2008
- Hello. And Welcome to Moviefone Ads.
Moviefone may have met its peak of cultural relevance over ten years ago when Kramer impersonated the Moviefone guy on an episode of Seinfeld, but the film schedule telephone service is still going strong.
- MediaWeek, Sep 08, 2008
- AOL to Insert Audio Ads on Moviefone
AOL plans to insert audio ads during calls to its movie listings service Moviefone sometime this fall through a partnership with the voice recognition company Apptera.
- iTVX, Sep 08, 2008
- AOL Inserting Moviefone Audio Ads
AOL will insert audio ads during calls to Moviefone this fall via a partnership with voice recognition company Apptera, according to Mediaweek.
- Contentinople, Sep 08, 2008
- News Bits: Moviefone Unveils Targeted Ads
Moviefone is teaming up with mobile ad company Apptera to introduce targeted ads into its movie ticket info call service, according to VentureBeat.
- Cynopsis Digital, Sep 08, 2008
- Digital Advertising
Phone-based movie showtime service AOL Moviefone will announce a joint venture with voice and visual mobile ad company Apptera today to monetize the more than 40 million annual calls Moviefone receives with targeted in-call ads.
- GoMo News, Sep 08, 2008
- AOL Movifone and Apptera Targeted In-call Advertising
Apptera’s voice and visual mobile advertising solution will manage and monetize the calls on behalf of AOL Movifone.
- ADOTAS, Sep 08, 2008
- Moviefone Ushers in New Voice-Activated Era with Apptera
Moviefone, like the Soup Nazi, will always hold a special place in Seinfeld fans’ hearts (Kramer posed as the “real” Moviefone guy until George inadvertently foiled him).
- VentureBeat, Sep 08, 2008
- Hello, and Welcome Targeted Ads on Moviefone
“Hello, and welcome to Moviefone.” Chances are you’ve probably heard those words before, read by the distinct Mr. Moviefone voice.
- ONLINE Media Daily, Aug 06, 2008
- The New Killer App
The numbers are compelling. There are 255 million mobile phones in the United States. About 58 million people recall a mobile advertisement.
- Mobile Marketer, May 22, 2008
- Voice and mobile promo for Incredible Hulk gets strong response
Contextually targeting ads to moviegoers interested in Marvel Entertainment's "Iron Man" flick has led to a 3 percent opt-in for text alerts on another superhero franchise movie, "The Incredible Hulk."
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