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Talking Old School

Jeff Becker — Tue, 20 Apr 2010 14:49:41 -0500

Is talking on the phone still the thing for teens?

Can You Say, "Social Networking?"

Jeff Becker — Fri, 02 Oct 2009 16:18:09 -0500

SayNow, one of our Mobile Ad publishers, is in the news for good reason.

The Mobile Insider Says "Portability Does Not = Mobility"

Randy Haldeman — Fri, 04 Sep 2009 16:56:43 -0500

It might sound sexy to have a "portable" website, but it doesn't always make sense. Too many companies are building an "Internet app for the mobile phone" instead of a "mobile app for the mobile phone."

Ridiculous ROI's

Randy Haldeman — Fri, 10 Jul 2009 19:18:29 -0500

Hollywood studios are promoting their movies on our entertainment channel and getting ridiculously great ROI's

The 7 Myths of Mobile Advertising

Randy Haldeman — Fri, 10 Jul 2009 17:43:36 -0500

Commentary of Krish Arvapally's post busting mobile advertising myths

More Buzz on Mobile at OMMA Mobile

Randy Haldeman — Mon, 04 May 2009 13:13:15 -0500

Another great show put on by the folks at MediaPost. This time, the venue was the Crowne Plaza hotel, in the heart of New York City.

A Breakthrough at iMedia

Randy Haldeman — Fri, 24 Apr 2009 17:43:09 -0500

Good show with the best part being the speed-dating session.

CBS & The Apptera "Buzzz Machine"

Randy Haldeman — Wed, 08 Apr 2009 18:19:24 -0500

We've created Buzzz for superheroes, restaurants and charities. Now we're teaming up with CBS television to bring Buzzz to "Harper's Island," a hot new series premiering Thursday, April 9th.

Fresh Ads for Fresh Mex

Randy Haldeman — Wed, 25 Mar 2009 19:11:10 -0500

Behind the scenes creating a "Dinner & a Movie" campaign.

Mobile Advertising and the Sound of Music

Jeff Becker — Thu, 19 Mar 2009 11:25:10 -0500

Music and sound effects have a long history in marketing—Jingles, scores, sound effects and other audio tricks play a major role in helping ‘set the scene', conveying emotion and moving story lines along.

As an audio-based medium, it stands to reason that ads on our Mobile Advertising Network would benefit f

Partying Like Its 2009 - at the iMedia Brand Summit

Randy Haldeman — Thu, 05 Mar 2009 20:07:23 -0600

We had 300 attendees come to the Monday night party, and man, did we have a fun time.

iMedia’s Brand Summit: Compelling and Relevant

Randy Haldeman — Mon, 23 Feb 2009 16:05:09 -0600

"Compelling and relevant" for us to attend is how I describe our participation to iMedia’s Brand Summit. It was also a cosistent theme throughout the 3 days.

Singing Our Song at iMedia Brand Summit

Randy Haldeman — Thu, 05 Feb 2009 19:31:34 -0600

At the iMedia Brand Summit in Florida next week, we'll be hosting a fun party and promoting the phone number 1-800-Hollywood

What Makes a 'Good' Mobile Ad?

Jeff Becker — Wed, 28 Jan 2009 13:37:09 -0600

Ask a hundred mobile marketers why a particular mobile ad works and another doesn’t, and you’re likely to get a hundred different opinions. I've got a few of my own.

Guess Who is Always-On's "Category Winner" for Mobile Marketing & Advertising

Randy Haldeman — Mon, 26 Jan 2009 20:27:43 -0600

Apptera beats out 11 other great mobile marketing companies to win the OnMedia-100 "Category Winner" Award

Results of Holiday Poll '08

Randy Haldeman — Mon, 12 Jan 2009 17:51:01 -0600

Participants to Apptera's Holiday Poll select
2nd Harvest Food Bank

Mobile Advertising Meets Digital Hollywood at CES

Randy Haldeman — Tue, 06 Jan 2009 15:17:16 -0600

I will be speaking at the Digital Hollywood event in a couple days. Here's what I'll be talking about.

5 wins...In 15 months.

Jeff Becker — Fri, 19 Dec 2008 12:03:37 -0600

We're proud to have been honored by SIA with the "Visionary Award" in the SMS/Mobile Marketing category of the 2008 Summit Emerging Media Awards (Summit EMA).

2009 Mobile Advertising Forecast - Looking Ahead

Randy Haldeman — Mon, 15 Dec 2008 18:08:26 -0600

Recent statistics and predictions show a stark contrast in forms of advertising growth. There is little doubt that 2008 has been a down year, and most forecasters see a down 2009 and some even envision negative numbers again in 2010. If that happens, it would be the first time since the Great Depression that advertising has shrunk for three straight years.

Behind the Scenes - Creating Apptera's Interactive Holiday Card

Randy Haldeman — Thu, 11 Dec 2008 14:30:54 -0600

The elves are all working overtime this week to create a compelling Holiday card that will showcase a lot of Apptera's capabilities.