Management Team
Henry Vogel
President and CEO
Henry Vogel has responsibility for the Company’s overall strategy in addition to directing day-to-day operations and leading efforts towards new opportunities in the burgeoning mobile advertising market.
Henry brings to Apptera a wealth of experience and a track record of success at fast growth, consumer Internet companies. With nearly 20 years experience in digital media and related consumer marketing industries, Henry served most recently as the Chief Revenue Officer of Quigo Technologies. Under Vogel’s leadership as CRO, Quigo’s AdSonar contextual ad network grew from a few billion to over 25 billion monthly ad impressions before being bought by AOL in December of 2007.
Prior to Quigo, Henry held numerous executive positions at eBay including Vice President of Internet Marketing and Business Development, Vice President of Financial Planning and Analysis and head of Corporate Strategy. In the late nineties through 2000, Henry founded and led Consumer Predictive Systems (eClips); eClips provided segment-of-one marketing services to off-line CPGs and retailers by designing and delivering promotions targeted to individual consumers based on their behavior (frequent shopper card data), household demographics and revealed preferences. Henry started his career and spent nearly fourteen years as a Partner and Senior Consultant at The Boston Consulting Group focused on the Consumer Goods and Retail sector where he gained experience in consumer marketing, branding, retail, sales, operations and corporate development.
Mr. Vogel received a graduate degree in Business Administration from the Harvard Business School and a B.A. in Economics and Philosophy from Northwestern University.
Chris Monteferrante
Vice President Ad Sales
Chris Monteferrante leads our sales team as they reach out to potential advertisers for our voice and visual advertising network.
Chris comes to Apptera with more than 18 years of experience building and growing world-class advertising sales teams. Most recently, Chris was Senior Director of Advanced Media Sales for ESPN where he designed and implemented programs to enhance traditional ad inventory and packages through interactive television, video on-demand, online and mobile. While at ESPN, Chris was a top performer, consistently exceeding ad sales targets and delivering innovative new media products.
Prior to ESPN, Chris held positions as Vice President of Advertising Sales at Sony Pictures Television where he oversaw DirecTV's multi-million dollar ad sales and operations business, as well as the East Coast Sales Manager for International Family Entertainment, owner of the Family Channel cable channel.
Mr. Monteferrante received a degree in Business Administration, Finance from San Diego State University.
Brian Chisholm
Vice President of Business Development
Brian joined Apptera in the fall of 2009 to lead the company’s distribution efforts. He brings more than 12 years of sales and business development experience in the digital media space. Brian was part of the business development team at Overture Services from 1999 to 2003 that pioneered the paid search model and helped grow the business to over $1 billion in revenue annually. He went on to hold business development roles at Claria and Yahoo! Search. Brian was most recently at Spot Runner as VP of Business Development and Strategy for their National Marketing Services group. Brian brings a thorough understanding of distributed business models and a proven record of success in helping startups build and grow their revenue streams.
Frank Verdecanna
Chief Financial Officer
Frank joined Apptera in 2010 as Chief Financial Officer and is responsible for all aspects of corporate finance and administration.
Prior to joining Apptera, Frank served as Vice President and Chief Financial Officer for iPass, Inc., a public company providing enterprise mobility services. At iPass, Frank had responsibility for the company's financial reporting, investor relations, integration of acquisitions, Sarbanes-Oxley compliance and the transition to Web-enabled business processes.
Frank began his career with Coopers & Lybrand LLP and later served as Corporate Controller for Interlink Computer Sciences, Inc., a public enterprise software company.
Frank holds a B.S. in Business Administration from California Polytechnic State University, San Luis Obispo, and is a Certified Public Accountant.
Don Steul
Vice President of Products and Services
Don Steul joined Apptera in September 2002 to lead the Company's product strategy and product management. Since then, Don's role has grown to include directing the Company's MobileAd Technology product line, roadmap, professional services, hosted services, and technical support groups. Don serves as a key member of Apptera's executive team, communicating existing and future customer requirements and leading the Company's overall technology development.
Prior to Apptera, Don was a vice president for Genesys Telecommunications, a subsidiary of Alcatel, leading product management and marketing activities for the Internet contact and business analytics solutions. He managed a cross-functional team responsible for defining a major release of the overall Genesys product line. Don began his career with Accenture at Northwestern University's Institute for Learning Sciences, and later worked for The Center for Strategic Technology in Palo Alto. He also worked for Netscape's worldwide professional services organization on some of the industry's first e-commerce solutions.
Don holds an M.S. in Materials Science from Massachusetts Institute of Technology and a B.S. in Mechanical Engineering from the University of Massachusetts.