The Apptera Mobile Audio Advertising Network
Overview
Each day, hundreds of millions of calls are placed by consumers to Publishers and Enterprises to listen to specific content or request information. The technology is now available to understand the intent of these calls and enable voice ad insertions that will match the interests of the caller. These voice ads leverage the latest in mobile communication technologies and can offer incentives and discounts to the caller.
The MobileAd Xchange makes it easy for Advertisers and Agencies to deploy ads and manage one single account; while Publishers and Enterprises are able to tap into a huge reservoir of voice ads from both local and national advertisers. The MobileAd Xchange platform also makes it easy for Agencies to manage their client's accounts and efficiently deploy ads to a maximum number of Publishers and Enterprises as possible.
As shown with the diagram above, advertisers can use the MobileAd Xchange to directly provision their ads or work through an Advertising Agency, CMR or Aggregator. In either case, the benefit of deploying to multiple publishers across a network generates many benefits for an advertiser. These benefits include being able to aggregate best practices from all campaigns, redeploying advertising budgets to better performing publishers, creating more compelling ads, and knowing how to tune respective campaigns after viewing reporting metrics.